The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
213 | Subtle Marketing Signals That Attract the Right Clients
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Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.
But what if the clients you’re attracting are responding to quiet signals your business is already sending?
In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues
If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.
Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.
Links Mentioned in the Episode
- Find the Full Shownotes Here
- Work with Desiree for business coaching and mentorship