The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.
New episodes are released on Mondays.
Explore past episodes, submit questions, or learn more at desireeadams.co.
Follow along on Instagram @PlannersEdit.
The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
227 | Building Venue Relationships—How I Became a Preferred Planner
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Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an audition.
If venue referrals are part of how you want to grow your wedding business, this episode gives you the full framework.
Links Mentioned in the Episode
- Find the Full Shownotes Here
- Work with Desiree for business coaching and mentorship